Why Choose WordPress?

Image: Photographer Ryan Plomp
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If you have wondered if WordPress is right for your business, you have come to the right place. We deep dive into why you should consider using it to build your website.

One of the questions we get asked most frequently by new businesses is why choose WordPress?

Established companies tend to already understand the value of building a website using WordPress and why it’s considered the gold standard Content Management System (CMS) in the world.

WordPress is the most popular content management system on the internet, with good reason. It can do just about anything and is our preferred CMS when building websites for clients here at Audrey Agency.

Let’s break down what you need to know.

The first and most crucial point is that we are talking about wordpress.org, not wordpress.com – They are two different things.

WordPress Software is Free, and Open-Source

WordPress Software is Free, and Open-Source.

This means WordPress is free to download, install and modify to your needs at no cost. That fact is impressive in itself.

Other providers cost as much as $290 per month, with additional payment processing fees on top of payment gateway charges such as PayPal and Stripe. Things can get pretty costly, fast.

Does open-source mean there are no costs to building and running a website? No, it doesn’t. You will still need to pay for your domain name (URL) and hosting. And depending on what functionalities, features and security measures are built into your website by way of plugins and integrations, there may be ongoing costs. 

WordPress is still the most affordable CMS because it’s free.

WordPress is the Gold Standard

Once thought only to be a platform for bloggers, WordPress has come a long way. Now considered the gold standard, WordPress currently occupies more than half the websites in the world. There are many reasons for this, but the main one is that there are few to no limitations.

If you think it, it can likely be built in WordPress.

In terms of design and functionality, this is where WordPress shines. Most existing businesses who come to us for a website upgrade have outgrown the “cardboard-cutout” site they started. The advantage of beginning with WordPress is that you avoid the cost of having to restart your site down the track entirely, and this is often a lot sooner than you think.

WordPress Provides Limitless Flexibility 

WordPress is the most flexible CMS by a long mile. It is easily customised with Themes and Plugins, giving it the most insane ability to adapt and grow with your business. This is one of its biggest drawcards and is especially important in the fast-paced digital environment we find ourselves in today.

As mentioned previously, WordPress is open-source, which means it has the insane ability to be modified to achieve just about anything you need it to. This is not the case with popular website builder platforms.  

The design and functionality options within WordPress are limitless.

Responsiveness and Usability is Important 

With the various screen sizes and digital devices in today’s fast-evolving digital world, ensuring your website is focused on responsive development and optimised for reliability and usability is essential.

This means it looks top-notch on every screen size, browser, and device orientation.

All can be done really well within WordPress.

Many other CMS platforms claim to be highly responsive, but users often report running into problems over which they have limited control, leading to the website looking less than professional.

The advantage of WordPress is that we have control and can get your site functioning as you need it. 

Search Engine Optimisation (SEO)

Search Engine Optimisation is a huge factor that needs to be considered. It’s probably more important than the design, as much as it irks the designer in me to say.

In simple terms, good SEO is a culmination of things that lead to how visible your website is on the internet.

Believe it or not, there are hugely successful companies out there with hideous websites, yes, hideous.
Spending money on a beautiful website is futile if no one can find it. 

There are a number of reasons why WordPress can be beneficial for SEO, in fact, this is the top reason it is often chosen.  

A list of the types of websites you can build in WordPress

Business Websites

Real Estate and Listing Websites

Non-profit and Charity Websites

Portfolio Sites / Galleries / Media Websites (eg: YouTube)

Blogs of all sizes – Small to large scale

Membership Portals and Subscription Websites

Affiliate Websites

Video & Chat Rooms

Auctions Websites

Cafe and Restaurant / Online Ordering


Wiki’s / Informational / Knowledge Base Websites

FAQs and Q&A Websites

Job Boards / Recruitment Websites

Training, Education and eLearning Websites

Integrated Influencer Websites – Monetised

eCommerce Sites

And more…

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